What can we learn from having collected data from 127 countries and a couple of thousand users?
For one, we learned that people close to schools tend to be very
ambitious in the beginning of the week using productivity apps
(calendar, task handler etc.) while they on Fridays use more social apps
(Facebook and Instagram), probably planning their weekend.
Steve Jobs continuously reminded us that there is an app for
basically every situation. However, he did not tell us how we should
find it. The mobile app is one attempt to ease the
task for the users to find relevant apps in their situations or based on
their taste. This is possible since Ericsson Apps is a community where
users automatically share with each other which apps that are using in
different areas. Ericsson Apps was silently launched on Google play just
over one year ago. During the year, a couple of thousand users have
found and installed the app.
Though the data collection is automatic the users are always in full
control. In the app, the users can study a mirror perspective of what
the system have learned about them, configure their privacy settings and
at any time, free of charge, delete records directly from the database.
And yes, all logs are anonymized to provide user privacy.
So, what can we learn? Well, since the customer base for Ericsson
Apps is still relatively small we cannot draw any bigger conclusions.
However, we can definitely see some interesting patterns among our
users. Some examples are that Europeans seem to use more social apps
than Asians and Americans, who use communication apps.
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