High Efficiency Video Coding (HEVC) is a new video
compression standard that offers double the data compression ratio at
the same level of video quality. This is an innovation that could be a
game changer for streaming video, as well as revolutionizing the user
experience.
Consumers are accessing video via broadband as
never before, and it’s a trend that doesn’t look set to change anytime
soon. Services such as Netflix, Hulu and YouTube are becoming
increasingly popular, and few things irritate viewers more than video
loading delay or uneven playback caused by network lagging.
HEVC technology will be crucial in terms of
helping operators to keep pace with future multi-screen consumer demand,
and how it can vastly improve the quality of the user experience in
high definition TV (HDTV) and ultra high definition TV (UHDTV), further
enhancing the performance of digitized live content capture, editing and
archiving in the future.
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